Holiday Packaging for Small Business & Startups: It’s Not Too Late!

Holidays are a special time and a great opportunity to increase your product’s appeal in the spirit of the season with holiday packaging, no matter what season that may be!

I know that you’ve seen examples of this out there, it’s unavoidable. Many name brand products have some sort of seasonal/holiday packaging or spin on their product to appeal to the buyer. Pumpkin scented and flavored products for Fall, Peppermint as a theme for Christmas and winter. Cracker boxes suddenly have images of snowmen and snowflakes printed on them, your favorite candy now has some cool new coloring on their wrappers, that favorite liquor bottle suddenly comes in a special foil stamped holiday box that not only catches your attention but works as a great gift box so you don’t even need to wrap it! Seasonal packaging is used for just about anything, and the reason why is because it works when done correctly.

Benefits of seasonal packaging are numerous. One benefit is by creating interest from your “normal day” packaging. People are looking for that unique gift for a certain someone and seasonal packaging helps grab their attention. It re-engages your current customer base and creates a little exclusivity (“Limited Edition”, “Short Time Only!” ). Another benefit is increased selling. The National Retail Federation stated that consumers spent around $626 billion during the 2015 major holiday season, which was up 3% from 2014’s holiday season. Also, based on their research, spending can equal about 30% of a store’s total sales for the year during the major holiday shopping season. That’s kind of a big deal. Now large companies, the name brands at the grocery store or retail chains have been working on their holiday seasonal packaging since January. They’ve nailed down the look, they’ve already sourced their suppliers and production is in full swing to be seen in a store near you in just a few weeks. They’ve got their game plan well on its way. That doesn’t mean though that you can’t play the game as well. It’s not too late!

Smaller companies may struggle with all of this. Maybe you need someone to design a special seasonal design but you don’t have a design team or a budget to outsource. Maybe your budget can’t handle a total packaging redesign just for a holiday or two. You may feel your quantities aren’t enough to get you to a manageable price point or you just never thought about seasonal packaging and its many benefits! Here at FlexPAC, we have heard all of those reasons before. Our expertise and leveraged supply chain allow us to face those challenges head-on.

Our innoPAC Design Center at FlexPAC has an on-staff Structural Designer and Graphics Artist who work in a material neutral landscape. Seasonal printed boxes, pouches, sleeves, labels, interactive packaging, you name it, we work in it. If you are new to packaging, we walk you through the entire process up front to keep you from any unknown holiday surprises. Our capabilities include structure design, concepts, prototyping, renders, and artwork. Don’t have the budget to hire a designer? Our design center service is entirely free (all year long) as long as you order through us! Already have a graphics team but don’t know how to engage the right supplier? We help with that too! It’s not too late to get seasonal packaging ready for the big holidays coming up, but you do need to move quickly to take full advantage.

Seasonal packaging doesn’t have to be difficult or over-complicated. You can still get in on the increased selling power that seasonal packaging provides and improve your products visibility among the sea of other seasonally packaged goods during the big holiday season coming up. If you need help on where to even start, reach out to us for a free consultation!